Events for your organization.

Practical articles on events for the everyday work of your organization.

122 articles · 8 topics · For your everyday work

Event Marketing for Associations and Clubs: A Week-by-Week Plan

Event marketing for associations, clubs and nonprofits: define audiences, pick channels, follow a backward timeline and track registrations every week.

Events15 min

Event Invitation Letter: Samples for Galas, Meetings and More

Formal and informal event invitation letters and emails, with samples for galas, annual meetings, workshops, member socials and speakers, plus RSVP wording.

Events17 min

How to Plan an Event: Budget, Timeline and Checklist

Learn how to plan an event step by step, with a sample budget in USD, break-even math, a run of show and a checklist from six months out to the day after.

Events16 min

How to Moderate a Panel Discussion: A Moderator's Playbook

Moderate a panel discussion with confidence: preparation, question design, a 60-minute rundown, audience Q&A and scripts for difficult moments.

Events15 min

How to Write an Event Description (With 7 Examples)

Write event descriptions that drive registrations: the key elements, a six-step method, seven examples and tips for SEO and accessible event pages.

Events13 min

Event Monetization: 9 Revenue Streams for Member Organizations

Event monetization for associations and nonprofits: tickets, tiers, sponsors, exhibitors, merchandise and recordings, with break-even math and a worked model.

Events16 min

Conference Planning: Speakers, Hotel Contracts and Exhibitors

Plan a multi-day conference: program committee, call for speakers, hotel room blocks and attrition, registration tiers, exhibitors and a 12-month timeline.

Events13 min

Event ROI: How to Calculate It and Which Event KPIs to Track

Calculate event ROI with a worked example, choose event KPIs by goal, collect the data with a small team and report results your board can act on.

Events13 min

Post-Event Engagement: A 30-Day Follow-Up Plan for Attendees

Keep attendees engaged after your event with a 30-day follow-up plan: thank-you emails, recordings, survey links, community groups and a path to membership.

Events15 min

Event Promo Codes: Types, Rules and Tracking for Member Events

How to use event promo codes for early bird, member, group and partner offers: set limits and expiry dates, budget discounts, track results and stop leaks.

Events14 min

How to Host a Virtual Conference (Plus a Hybrid Checklist)

Plan a virtual conference that works: choose the format, schedule across time zones, compare platforms, engage attendees, add captions and run a hybrid event.

Events15 min

Post-Event Survey Questions: 78 Questions to Ask Attendees

78 post-event survey questions by category, ready-made surveys for conferences, workshops and galas, plus timing, response tips and how to act on results.