Marketing & outreach for your organization.
Practical articles on marketing & outreach for the everyday work of your organization.
122 articles · 8 topics · For your everyday work
Articles: Marketing & outreach
LinkedIn for Associations: Company Page, Content and Ads
LinkedIn for associations and chambers: optimize your Page, post content members share, use groups and events, and test LinkedIn ads with a clear budget.
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Nonprofit Branding: Identity, Voice and a Brand Guide That Works
Nonprofit branding for member organizations: brand foundations, name and visual identity, voice, a brand guide outline, chapter consistency and rebrands.
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Marketing Automation for Associations: Workflows and Governance
Marketing automation for associations: welcome, renewal, event and win-back workflows, triggers and exits, data needs, a sample automation map and governance.
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Association Networking: In-Person and Virtual Formats That Work
Association networking that builds real connections: in-person and virtual formats, facilitation, icebreakers, structured matching, follow-up and metrics.
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Association Marketing Plan: Steps, Budget, Calendar and Template
Build an association marketing plan step by step: situation analysis, goals, audiences, digital channels, a sample USD budget, a 12-month calendar and metrics.
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Nonprofit Public Relations: A Practical PR Guide With Templates
Nonprofit public relations step by step: PR goals, media lists, a press release template, pitching, local media, op-eds, spokesperson prep and measurement.
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Social Media Post Ideas: 80 Examples for Associations and Clubs
80 social media post ideas for associations, clubs and nonprofits, sorted by goal and organization type, plus a 4-week sample calendar and batching workflow.
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Nonprofit Email Marketing: The Complete Guide for US Organizations
Nonprofit email marketing from list building and consent to segments, accessible design, SPF, DKIM and DMARC, CAN-SPAM rules and the metrics that matter.
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Membership Marketing Strategy: Positioning, Funnel and Metrics
Build a membership marketing strategy: position against real alternatives, write a value proposition, segment prospects, map the funnel and measure conversion.
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Association Content Marketing: Strategy, Formats and Calendar
Plan association content marketing that members use: goals, audience questions, formats, an editorial calendar, repurposing, member stories and measurement.
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Nonprofit Social Media Strategy: Platforms, Policy and Metrics
Build a nonprofit social media strategy: set goals, choose platforms by audience, define content pillars, write a clear policy and measure real results.
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