Build the form around a clear question
Group questions into understandable sections and choose inputs that suit the answers. A fixed selection is easier to compare later, while a text field gives people room to explain something unexpected. Matrix questions let respondents rate several items using the same structure.
Show the sections together or guide people through them one step at a time. Add a short explanation where an input might otherwise be unclear. Order the questions to help the person completing the form and to support the analysis you will need afterward.


