Fundraising & donors for your organization – Page 2
Practical articles on fundraising & donors for the everyday work of your organization.
122 articles · 8 topics · For your everyday work
Articles: Fundraising & donors
Google Ad Grants: Eligibility, Setup and Rules for US Nonprofits
Google Ad Grants offers up to $10,000 a month in search ads. See US eligibility, website policy, setup steps, the 5% CTR and conversion rules, and keywords.
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Lapsed Donors: How to Find, Segment and Win Them Back
Win back lapsed donors: define LYBUNT and SYBUNT, clean and segment your list, run a win-back sequence with five templates and measure reactivation results.
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Monthly Giving Program: How to Start, Name and Grow Recurring Gifts
Start a monthly giving program that lasts: program design, names, ask amounts, upgrades, failed payment recovery, reporting and IRS rules for recurring gifts.
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Donor Lifetime Value: How to Calculate and Increase It
Calculate donor lifetime value with a worked example in dollars: average gift, frequency, retention, cohort method, segment comparisons and ways to raise it.
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Capital Campaign Guide: Feasibility, Phases and Gift Range Charts
Plan a capital campaign step by step: readiness, feasibility study, quiet and public phases, a gift range chart in dollars, case for support, pledges, budget.
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Donor Stewardship: How to Build a Stewardship Program by Donor Tier
Build a donor stewardship program with donor tiers, a 12-month touchpoint calendar, clear roles for staff and board, a budget and metrics that show results.
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Donation Thank-You Letter: How to Write One, With 7 Templates
Write donation thank-you letters donors remember: timing, what to include, how they differ from IRS acknowledgments, and seven templates to adapt by gift type.
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In-Kind Donations: How to Accept, Value and Acknowledge Them
What counts as an in-kind donation, when to say no, who values the gift, Form 8283 and 8282 basics, and how to record and acknowledge noncash gifts correctly.
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Sponsorship Packages: How to Build Tiers That Sell + Examples
Build sponsorship packages that sell: a benefit menu, tier design, pricing with a worked USD example, à la carte options and a prospectus outline you can copy.
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Event Sponsorship: How to Find, Pitch and Keep Sponsors
Find event and corporate sponsors, pitch a specific offer, deliver every benefit and win the renewal, plus the IRS line between sponsorship and advertising.
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Fundraising Ideas for Nonprofits: 117 Ideas by Budget and Effort
117 fundraising ideas for nonprofits, clubs and associations, sorted by budget, effort and channel, from bake sales to online campaigns and corporate matches.
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Peer-to-Peer Fundraising: A Step-by-Step Guide for Nonprofits
Plan a peer-to-peer fundraising campaign: recruit and coach fundraisers, set up pages, follow a 12-week timeline, pick incentives, handle receipts and measure.
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